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Format choice is a trade-off between quality, size, and features. JPG dominates for photos, PNG for interfaces and logos, WebP is gaining ground on the modern web.
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Format choice is a trade-off between quality, size, and features. JPG dominates for photos, PNG for interfaces and logos, WebP is gaining ground on the modern web.
When to choose what
JPG
No
No
Photos, realistic rendering
PNG
Yes
No
Logos, UI, screenshots
WebP
Yes
Yes
Web, best size/quality ratio
AVIF
Yes
Yes
Latest generation, still partial support
AVIF offers 50% better compression than JPG for equivalent visual quality, but is not supported by all browsers (check your target audience).
Typical scenario
A logo with transparency: PNG (with transparent background). A landscape photo for a site: WebP (best weight) or JPG (max compatibility). An interface screenshot: PNG (sharp text).